Portfolio

Employee Engagement with FedEx

We developed a program for FedEx China to build environmental awareness in the Wuhan office, encouraging employee participation in actions related to environment and establishing a volunteer base for teaching about environment in local schools. The program ran for six months as part of FedEx China’s corporate social responsibility platform. During the program, 150 employees participated in sessions about environmental footprint, sustainability basics, energy and resource challenges, green innovations and role models. The program has been renewed for a second year and is now running in Guangdong Province. Download the report from the first program report here.

Green product development with eno

In 2008, we developed the Green Tees project with eno as a way to use fashion to spread environmental awareness. This included awareness training for designers, developing green messaging for youth and exploring eco materials.
After the success of the Green Tees, we followed up with the NETI series, launched in the Spring of 2009. It represents a new line of tees and accessories, communicating environmental challenges and humorously offering individuals ways to participate in solving them. At the same time, the NETI series embodies a new effort to apply more eco-friendly materials into fashion, starting with the line of t-shirts made from cotton waste and followed in the second half of the year with a series of phone charms incorporating recycled plastic in their design.

Earth Day Event Series

Since our founding, we’ve celebrated Earth Day. We’re always introducing Shanghai to our new concepts, partnerships and products, and last year, the theme of the event was an invitation to ‘Greennovate with us,’ featuring green living, green offices, music, and fashion. The day’s events included partnering with DesignLi3 in building a green rooftop showcase as well as a fun “Make your own NETI” workshop by eno. On our rooftop we also held a Green resort concept insight with the help of naked Retreats. Visitors enjoyed the sounds of local reggae band Lions of Puxi while checking out the environmental posters developed by our SIVA students in the Creative Space area. At Greennovate we’re all about getting as many people involved in green thinking as possible, so we also set up a green studio in our office for people to share their green ideas on camera.

Reuse.bag initiative with Jooi Design

The Reuse.bag campaign, and the product itself, was our first partnership in product development. The campaign was meant to raise awareness in Shanghai about the harmful impact of plastic bags and at the same time to raise funds for our GECKO community initiative. We developed the Reuse.bag with Jooi Design, a China-based designer of contemporary fashion accessories and lifestyle products. Our common goal was to introduce a product that would encourage lifestyles of reuse and give individuals an opportunity to spread environmental awareness in China. The Reuse.bag was launched on Earth Day 2008, a month before China banned free plastic bags.