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A company is nothing without its people, both those working for it and those in the community supporting it. The challenge, especially in the era of the corporate culture gap, is getting employees truly invested in the mission as a whole and motivated by it as a result. The best way to do this is to make sustainability a cornerstone of your corporate culture. That’s why Greennovate provides environmental awareness sessions that give employees the tools they need to go out and become actively involved in educating the community. Your people will “learn by teaching” as part of our ongoing community initiatives; our engagement program will have your people volunteering in local schools and working directly with students, underlining the importance and benefits of sustainability.

The beginnings of a green movement are appearing in China, and forward-thinking enterprises recognize that this represents an immediate opportunity. The challenge for businesses is to identify what actions they can take right now that will both make a positive impact and result in gains in public image and perception. Our experience in the environmental and manufacturing fields and our years of working closely with Chinese youth give us a clear view of the landscape of opportunities. We collaborate with you, using our intimate knowledge of the Chinese market to demonstrate how your green products and initiatives will directly and significantly affect your operations and customers in a positive way.

Approaching sustainability brings many benefits to a company, of course, including improved efficiency, innovation, and marketing range. Unfortunately, many companies have trouble defining and even agreeing on precisely what sustainability is, and thus don’t fulfill their sustainable business potential. The disparity between what is and what could be, however, is an excellent driver of innovation. Going beyond simple motivation, we help to build capacity within your team, giving them a common language and understanding about the challenges at hand as well as the solutions and goals of sustainability-focused business. Sustainability will be reached with the careful planning of many small steps and a clear vision of where the company wants to be. With an employee base capable of sustainable thinking, those steps will progress swiftly.

Businesses approaching sustainability will discover countless opportunities for development. With this comes an important question: which sustainable initiatives make sense for your business, in your industry, and for your employees, right now? We apply a structured approach based on principles applied to your specific business context. We plan a “roadmap” for sustainability, determining how to best take advantage of the many green options and strategies available. After all, the potential is limitless, and a well-planned array of green initiatives will be a substantial advantage for your company. Facilitating strategy development with you and applying the lens of sustainability, we combine our knowledge of sustainability with your knowledge of your company to produce something that is just that: greater than the sum of its many parts.

It’s a simple reality that a lot of moves in business are made based on assumptions. Often this is not the wisest course to take. Nor is it necessary: we provide research as a base from which to confirm assumptions and understand all the options before proceeding. Research is especially important in terms of developing green initiatives, and with Greennovate’s direct engagement with China’s youth communities, we are in a unique position to understand what works and what doesn’t. Every industry does green differently, and with our deep and wide-ranging resources, we can present you with informed analysis of the best green practices in your industry. Utilizing our connections with universities and consumer insight groups, we provide you with the full array of options for pursuing sustainability effectively and efficiently.

Tackling green in China presents new and unique challenges, but we can guide you step-by-step along the way with our deep and wide-ranging experience. Having implemented everything from the technical details of engineering solutions to the interpersonal dynamics of community outreach, we are able to provide the hands-on support on the ground that you need from day one. The strategies and initiatives we develop are specific to each client, so as the day-to-day and longer-term challenges arise, we provide ongoing support.

In today’s business climate, the line between a company and its suppliers is blurred, and to the public the line may not exist at all. One of the most dramatic ways that a company can improve its community is by looking at its larger network of suppliers and partners. In advancing the green initiatives of its suppliers, a company can reduce risks and improve efficiencies on a number of levels. Focusing on co-operation and capacity building rather than taking a “pass/fail” assessment approach, we aim to make your business with them as green as your business itself.